YELLO by Hunter Schwarz | Substack

This ad firm is making fundraising ads like you’ve never seen before

Plus: How Trump’s fundraising off his criminal trial

Apr 17 •

I’m obsessed with the concepts for NASA’s next lunar roving vehicle

Plus: A new government came to power in Portugal and its first order of business was changing the logo

Apr 12 •

Welcome to the age of the GigaFundraiser

Plus: Trump’s daughter-in-law is the face of his new joint fundraising committee

Apr 10 •

Mike Pence just declared war on TikTok. You’ll never guess who he’s giving air cover to.

Plus: How to brand a brand new pro sports league, according to the UFL

Apr 5 •

Why the Biden campaign is courting Haley voters

Plus: This addiction recovery PSA campaign is trying something different. It’s showing the pills.

Apr 3 •

What Biden said at his record-breaking fundraiser with Obama and Clinton

Plus: Why Trump’s having trouble reaching voters with his Truth Social content strategy

Mar 29 •

Buckle up, Trump has his own meme stock

Plus: Kennedy’s running mate helped pay for his Super Bowl ad

Mar 27 •

Heaven help us: spammers and scammers are polluting Facebook with A.I.-generated crab Jesus and engagement bait

Plus: More than half a billion dollars has already been booked for political ads this fall

Mar 22 •

This super PAC will go after third-party candidates so Biden doesn’t have to

Plus: What New York City travel posters used to look like

Mar 20 •

Why Congress changed the color of its official pins

Plus: South Dakota Gov. Kristi Noem is now getting sued over her video promoting a Texas dentist

Mar 15 •

Did the governor of South Dakota just post sponcon?

Plus: For his first ad of the general election campaign, Biden speaks for himself

Mar 13 •

Dressed in Ralph Lauren, Nikki Haley showed a new kind of campaign wardrobe

Plus: The state of our union is spicy. And getting spicier.

Mar 8 •

The Department of Transportation is doing a docuseries

Plus: Trump doesn’t have any ex-presidents on his side. Does he need one?

Mar 6 •

They’re all running on their records, so here’s how California Democrats are differentiating

Plus: Why retro type makes products seem safer

Mar 1 •

YELLO by Hunter Schwarz

YELLO by Hunter Schwarz

Politics, civics, art, and design. See the visual trends defining the look of politics and culture with political reporter Hunter Schwarz.

YELLO by Hunter Schwarz

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