How Bernie Sanders' logo ushered in a new era of democratic socialist design
yello.substack.com
Bernie Sanders’ campaign logo is one of the defining visual representations of socialism for many Americans, but look a little closer, and it rejects some of the most well-known tropes of socialist design. The standout color of socialist images is red, while the Bernie wordmark is most often set in blue. The wavy lines in Sanders’ logo are reminiscent of a toothpaste brand, and they stand in stark contrast to the sharp angles and shapes seen often in socialist posters. While socialism is sometimes described by critics as un-American, Sanders’ logo is pure Americana.
How Bernie Sanders' logo ushered in a new era of democratic socialist design
How Bernie Sanders' logo ushered in a new era…
How Bernie Sanders' logo ushered in a new era of democratic socialist design
Bernie Sanders’ campaign logo is one of the defining visual representations of socialism for many Americans, but look a little closer, and it rejects some of the most well-known tropes of socialist design. The standout color of socialist images is red, while the Bernie wordmark is most often set in blue. The wavy lines in Sanders’ logo are reminiscent of a toothpaste brand, and they stand in stark contrast to the sharp angles and shapes seen often in socialist posters. While socialism is sometimes described by critics as un-American, Sanders’ logo is pure Americana.