I live here and love our city. I have a strong negative reaction to We Heart NY as a logo. It has a cheap and temporary look to it and echoing the Glaser original seems like a PR stunt. This email is the first time I’ve seen the creative for the campaign - I like broad the work is and this logo seems to be the glue that holds things together.
NYC government seems to have a thing for unexpected logos. The city logo that they spray paint on the side of all the cabs also got a harsh negative reaction when it came out.
I live here and love our city. I have a strong negative reaction to We Heart NY as a logo. It has a cheap and temporary look to it and echoing the Glaser original seems like a PR stunt. This email is the first time I’ve seen the creative for the campaign - I like broad the work is and this logo seems to be the glue that holds things together.
NYC government seems to have a thing for unexpected logos. The city logo that they spray paint on the side of all the cabs also got a harsh negative reaction when it came out.