Political conventions were once central to the presidential nomination process before the actual nominating became a formality. They’ve since morphed into multi-million dollar, made-for-TV political infomercials. In 2020, though, we could be witnessing the next stage in their evolution, into on-demand, multi-platform conventions built for the attention economy.
Welcome to the age of the virtual convention
Welcome to the age of the virtual convention
Welcome to the age of the virtual convention
Political conventions were once central to the presidential nomination process before the actual nominating became a formality. They’ve since morphed into multi-million dollar, made-for-TV political infomercials. In 2020, though, we could be witnessing the next stage in their evolution, into on-demand, multi-platform conventions built for the attention economy.