How 2020 Democrats could rewrite the rules of political typography
yello.substack.com
Illustrations by Blake Pack Some of the Democratic presidential candidates resemble their campaign typeface. You can see it in Abolition, the tall, condensed typeface used by the lanky former Rep. Beto O’Rourke (Texas). Brother 1816, the geometric typeface used by former Vice President Joe Biden’s campaign, evokes a free-wheeling fraternalism fitting for his aviators-wearing “Uncle Joe” persona through its name and details like triangular As, Ms, and Ns, and a playful, curved Q tail. Some letters look like quirky cousins to Gotham, the typeface used by former President Obama’s campaign.
How 2020 Democrats could rewrite the rules of political typography
How 2020 Democrats could rewrite the rules of…
How 2020 Democrats could rewrite the rules of political typography
Illustrations by Blake Pack Some of the Democratic presidential candidates resemble their campaign typeface. You can see it in Abolition, the tall, condensed typeface used by the lanky former Rep. Beto O’Rourke (Texas). Brother 1816, the geometric typeface used by former Vice President Joe Biden’s campaign, evokes a free-wheeling fraternalism fitting for his aviators-wearing “Uncle Joe” persona through its name and details like triangular As, Ms, and Ns, and a playful, curved Q tail. Some letters look like quirky cousins to Gotham, the typeface used by former President Obama’s campaign.