The public persona of Democratic nominee Joe Biden is that of an aviator-wearing, Amtrak-riding, gaffe-prone Uncle Joe. Nearly a half century in the making, it’s informed by his personal history, the president he served under, and the emerging internet culture he was popularized in. For Biden’s supporters, he’s seen as empathetic and all-American, a familiar face promising a steady hand to a country in crisis. It’s a political brand summarized visually in his campaign logo.
The branding of Joe Biden
The branding of Joe Biden
The branding of Joe Biden
The public persona of Democratic nominee Joe Biden is that of an aviator-wearing, Amtrak-riding, gaffe-prone Uncle Joe. Nearly a half century in the making, it’s informed by his personal history, the president he served under, and the emerging internet culture he was popularized in. For Biden’s supporters, he’s seen as empathetic and all-American, a familiar face promising a steady hand to a country in crisis. It’s a political brand summarized visually in his campaign logo.